Cookie Policy

This Cookie Policy explains how Matchy LTD, registered in Bulgaria under company number 208750422, with registered address at Tvardishki Prohod 19, Sofia, Bulgaria (“Matchy”, “we”, “us”, or “our”), uses cookies and similar technologies on matchy.bg.

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website.

Cookies help websites work properly, remember your preferences, improve user experience, understand website performance, and support advertising or analytics functions.

Similar technologies may include pixels, tags, scripts, local storage, and software development kits.

2. Why We Use Cookies

We use cookies and similar technologies to:

  • make the website work properly;
  • enable cart and checkout functionality;
  • keep the website secure;
  • remember your cookie preferences;
  • improve website performance;
  • understand how visitors use the website;
  • measure advertising performance;
  • show relevant Matchy advertisements through Meta platforms such as Facebook and Instagram.

3. Types of Cookies We Use

Required Cookies

Required cookies are necessary for the website to work properly.

They support core functions such as:

  • page navigation;
  • secure checkout;
  • shopping cart;
  • payment processing;
  • fraud prevention;
  • cookie consent preferences.

These cookies cannot be disabled through our cookie settings.

Analytics Cookies

Analytics cookies help us understand how visitors use our website, which pages and products are viewed, and how the store performs.

This helps us improve:

  • website speed;
  • product presentation;
  • shopping experience;
  • checkout flow;
  • overall website performance.

Analytics cookies are used only with your consent where required by law.

Marketing Cookies

Marketing cookies help us measure advertising performance and show relevant Matchy ads on platforms such as Facebook and Instagram.

These cookies may track how you interact with our website, products, cart, and checkout so we can improve our campaigns and avoid showing irrelevant ads.

Marketing cookies are used only with your consent where required by law.

4. Meta Pixel

We use Meta Pixel and similar Meta technologies to measure the performance of our advertising campaigns and show relevant ads on platforms such as Facebook and Instagram.

Meta may process information about your interaction with our website, including pages visited, products viewed, cart activity, checkout activity, device information, and browser information.

Meta may combine this information with data from your Facebook, Instagram, or Meta account, depending on your Meta privacy settings and applicable law.

You can manage your Meta ad preferences through your Meta account settings.

5. Shopify Cookies

Our online store is powered by Shopify.

Shopify uses cookies and similar technologies to support essential ecommerce functions, including:

  • website operation;
  • shopping cart;
  • checkout;
  • payment processing;
  • fraud prevention;
  • analytics;
  • store performance;
  • customer experience.

Some Shopify cookies are necessary for the website to function and cannot be disabled through our cookie settings.

You can read more about Shopify’s cookie practices here:

https://www.shopify.com/legal/cookies

6. Third-Party Cookies

Some cookies may be placed or accessed by third-party service providers, including:

  • Shopify;
  • Meta;
  • payment providers;
  • courier or tracking tools, where applicable;
  • future analytics or marketing providers, where used.

These third parties may process data according to their own privacy and cookie policies.

7. Consent

Where required by law, we use non-essential cookies only after you give consent.

Non-essential cookies may include:

  • analytics cookies;
  • marketing cookies;
  • advertising cookies;
  • tracking pixels;
  • similar technologies used for advertising or performance measurement.

You can accept all cookies, reject non-essential cookies, or manage your preferences through the cookie banner or cookie settings available on our website.

You may withdraw or change your consent at any time.

8. Managing Cookies Through Your Browser

You can also manage or block cookies through your browser settings.

Most browsers allow you to:

  • view cookies;
  • delete cookies;
  • block all cookies;
  • block third-party cookies;
  • receive warnings before cookies are stored.

If you block or delete cookies, some parts of the website may not work properly, including cart, checkout, payment, or preference functions.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, service providers, cookie tools, advertising technologies, or legal obligations.

The updated version will be published on this page with a new “Last updated” date.

10. Contact

For questions about this Cookie Policy, contact:

Matchy LTD
Company number: 208750422
Address: Tvardishki Prohod 19, Sofia, Bulgaria
Email: matchy@gmail.com
Phone: +359887281715
Website: matchy.bg